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Understand your target market, user needs and mental models. Explore current behaviour, analyse how users interact with your competitors and get insights that enable you to design the right product.
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Wireframes? Prototype? Make sure your design tests well throughout the design process and save on rework. We can test everything from IA, navigation, user journeys, through to specific pages such as the checkout.
Test how effective your designs are with methods such as usability testing and eye tracking. We'll get data that tells you 'why' users are behaving the way they are so you can improve your conversion.
Unilever had developed a new product formulation but needed consumer insights to develop it in line with international markets. We conducted ethnographic research in people's homes across multiple countries, uncovering deep insights into household cleaning behaviours and cultural context.
These insights informed the creation of early product concepts which we tested with consumers. Based on the findings, we provided evidence-based recommendations on which concept to take forward.
Ensuring the product direction was grounded in real user needs and behaviours we lessened project risk and gave the business the confidence and data they needed to invest in further development.
